A PR Pro’s “How To” on Earning Trust, Helping Earnings
After 15 years of asking consumers around the world about who they trust and why, Edelman CEO Richard Edelman offers advice on boosting trust and why it helps earnings and innovation.
Breast Cancer Tests Betray ‘Precision Medicine’ Branding
The biotech industry cheered President Obama’s proposed $215 million Precision Medicine Initiative, but the varying results and genetic basis of three DNA-based tests to predict breast cancer recurrence show the gap remaining between branding and real …
Breast Cancer Tests Betray ‘Precision Medicine’ Branding
The biotech industry cheered President Obama’s proposed $215 million Precision Medicine Initiative, but the varying results and genetic basis of three DNA-based tests to predict breast cancer recurrence show the gap remaining between branding and real …
Can Business Savvy, Clout And Charisma Supercharge Patient Safety?
Joe Kiani, the Iranian-born entrepreneur who built Masimo Corp., is behind a Patient Safety Movement that hopes to use the clout and charisma model of the Clinton Foundation to eliminate preventable medical errors by the year 2020.
Can Business Savvy, Clout & Charisma Supercharge Patient Safety?
Joe Kiani, the Iranian-born entrepreneur who built Masimo Corp., is behind a Patient Safety Movement that hopes to use the clout and charisma model of the Clinton Foundation to eliminate preventable medical errors by the year 2020.
Safe Doctors, Unsafe Patients: A Tale of Two Infections
Hospitals have zealously followed the rules that protect doctors and others from being infected by patients with the HIV virus. But many are much more lax about protecting patients from a hospital-caused infection called CLABSI that is deadlier than ma…
Safe Doctors, Unsafe Patients: A Tale of Two Infections
Hospitals have zealously followed the rules that protect doctors and others from being infected by patients with the HIV virus. But many are much more lax about protecting patients from a hospital-caused infection called CLABSI that is deadlier than ma…
The Supremes Rule: Why You Have to Love Lawyers and Politicians
What this ruling really gives Obama the opportunity to do is rediscover the benefits of politics, democracy and leading the American people.
In a Footnote, GOP Gives Up Total Obamacare Repeal
Buried in a footnote to the recently unveiled GOP alternative to Obamacare is the admission that Republicans are not going to try to repeal the parts of the law related to Medicare reform. Oddly, neither press nor pundits seem to have bothered to ask w…
Did CDC Laxity on One Infection Help Spread Another?
Did laxity by the Centers for Disease Control and Prevention in eliminating an often deadly infection caused by hospitals leave the way open for infection control lapses that hinder the Ebola fight?